For the room on the corner
A website, a register, the book, and the notes that fill a quiet Tuesday — one subscription, and no one takes a cut of your food.
One sale, two ways · Table 6 · Friday, 19:41
The guest is theirs. You never learn their name.
The guest is on your list. You can invite them back.
Commission is invisible because it never lands in your account. Here is what delivery marketplaces take — 15–30% of every order — worked out over a year.
Commission, per year
$36,000
Groveflow, per year
$1,188
Growth, $99/mo flat
Stays in your till
$34,812a year
Worked at 25%, the middle of the 15–30% third parties typically charge, before card and service fees. An estimate, not a quote.
Thirty-six tools in six groups. Change a price once and it is right on the site, at the till and in the service — because it is one system, not four that sync.
The place your customers actually arrive.
Website
Your own domain, your own look, live the same day.
Menu
Prices, photos, descriptions — edited once, shown everywhere.
Direct ordering
Pickup and delivery with nothing taken off the top.
Online table booking
Taken straight from your site, into your diary.
Custom pages
About, private events, anything else you need to say.
Publish control
Nothing goes live until you say so.
Where the money actually changes hands.
Register
Runs in a browser on any screen you already own.
Modifiers
Options, extras and rules, priced correctly every time.
Split and cash
Card, cash, change due, tips — worked out for you.
Order rail
In-house and online land on one list, not three.
Refunds and voids
With a reason attached and a record kept.
Register PIN
Each person signs in on a shared terminal.
Capacity, without the double-booking.
Day and week views
The whole shape of the day, at a glance.
Conflict guard
An overlap is refused before it is taken.
Waitlist
Walk-ins with a real quoted wait, seated in one tap.
Resources
Tables, chairs, rooms, bays — whatever you actually have.
Statuses
Confirmed, seated, completed, no-show.
Notes
Allergies, anniversaries, the usual spot.
The asset the middleman keeps for themselves.
Customer list
Every direct order adds a name that belongs to you.
Segments
Regulars, lapsed, new, opted in — worked out automatically.
Profiles
What they order, what they spend, when they last came.
Loyalty
Points on visits, a reward you choose, tracked for you.
Feedback
Ratings after a visit, kept for you rather than published.
Export
A plain CSV, any time. Your list is not our leverage.
The part no marketplace will ever do for you.
Email campaigns
Written to a segment, not blasted at everyone.
SMS
For the message that has to arrive today.
Win-back
Aimed at the people who have quietly stopped coming.
Promotions
Codes with limits, tracked to real redemptions.
Grovey drafts
The assistant writes it; you decide whether it sends.
Results
Opened, clicked, and whether it actually filled a table.
What you look at when the doors are shut.
Reports
Revenue, channels, hours, best sellers, staff.
Commission saved
What the same trade would have cost on an app.
Stock
Counts down as you sell, warns before it runs out.
Staff and roles
Owner, manager, staff — each with their own sign-in.
Shifts
Who is on, and when.
Activity log
Who changed what, so nothing is a mystery.
“Twelve regulars have not been in for six weeks. One note brings four of them back.”
That sentence is only possible if you know who they are. Every direct sale puts a name on a list that belongs to you — with what they bought, what they spent and when they last came. Groveflow works out who has quietly stopped visiting, and Grovey drafts the note. You decide whether it goes.
Segments
Regulars, lapsed, new — worked out for you
Loyalty
Points and a reward you choose
Export
Plain CSV, whenever you want it
Grovey
Reads your numbers. Writes the words.
Ask who to bring back this week and get a real answer from your own data — not a generic tip. It drafts your site copy and item descriptions too.
It drafts. You decide. Nothing sends without you.
Groveflow started from a plain observation: the businesses people are most loyal to are the ones with the least control over that loyalty. A guest who has eaten at the same place forty times still arrives through an app that owns their phone number, charges the kitchen a quarter of the bill, and sells the same guest to the place across the road next week.
None of the software fixed it. The website was a one-off project that went stale the month after launch. The ordering was rented. The booking platform charged per head. The mailing list sat in a tool nobody logged into. Four bills, four logins, and no single place where an owner could see their own business.
So Groveflow is deliberately one system rather than four integrations. The menu the kitchen changes at four o'clock is the menu on the website at four o'clock, because it is the same menu. The guest who orders online is on the list you can write to on Tuesday, because it is the same list. Nothing is synced, because nothing is separate.
And the business model is the point. We charge a flat monthly fee. A good Saturday does not cost you more than a slow one, and we never take a percentage of a sale we did not make.
Your list is not our leverage
Customers, orders and bookings export to plain CSV whenever you want. There is no clause anywhere that makes your list ours.
A flat fee, never a cut
We do not take a percentage of anything. Growing does not make us more expensive, and a busy weekend is entirely yours.
The assistant drafts, you decide
Grovey writes copy and suggests campaigns from your real numbers. Nothing publishes or sends without you pressing the button.
No lock-in worth the name
Monthly, cancel whenever. Point your domain elsewhere and take your data with you. We would rather keep you because it works.
A good Saturday should not cost you more than a slow Monday. Every plan takes 0% of every sale, on every channel, forever.
Starter
Get off the apps
$49/ month
One room, one till, a site people can actually order from.
Growth
Bring them back
$99/ month
Everything in Starter, plus what turns a first visit into a fifth.
Full house
Run the whole operation
$179/ month
For operators with more than one room to keep an eye on.
0% commission on every plan. Card processing is billed by your processor at its own rates.
No, and most places do not at first. Groveflow gives you a direct channel of your own; whatever you use now keeps running alongside it. What changes is that every customer who comes direct costs you nothing in commission, and their details land in your list rather than someone else's. Plenty of owners keep the marketplaces for discovery and use Groveflow for the regulars.
You can point your existing domain at Groveflow so customers see the address they already know. If you would rather keep your current site, link the ordering and booking pages from it instead. Either way the customer list ends up with you.
You export it and go. Customers, orders and bookings all download as plain CSV, and your domain is yours to point wherever you like. There is no clause that makes your list ours.
An afternoon for most businesses. Grovey walks you through it in seven steps and will draft your website copy and item descriptions if you would rather not write them. You can be taking direct orders the same day.
No. The register runs in a browser, so any tablet, laptop or spare screen will do. A cash drawer and receipt printer are optional extras, not requirements.
Groveflow is built for independent businesses that take orders or bookings and want the customer relationship to be theirs — restaurants and cafés, shops, salons and barbers, and home or trade services. The screens change to suit the trade: a restaurant gets tables and a menu, a salon gets chairs and services, a trade gets a diary and jobs.
Monthly, cancel whenever. We would rather keep you because the direct orders are working than because you are locked in.
Set it up this afternoon and take the first direct sale before you close. Nothing to install, no contract, and your list stays yours whatever happens next.